this wasn't in the plan |but life is still pretty good

One of the current Target ads starts out, "Alison likes Target". Hey, that's me they're talking about! But not really, in fact the character in the ad and I really have nothing in common (other than our love of Target, of course). Yet I still felt the need to go to Target after watching the ad. That "personalized" advertising seems to be pretty effective. It doesn't seem like other companies use names in their ads, or do I just not notice because they don't use my name?